Jourdan Chohan is the Vice President of Product Strategy and Client Engagement at Cubix. He oversees various teams at Cubix with his focus on improving processes to enhance the client on-boarding and engagement process. He also helps to formulate strategies to help with new partnerships, affiliations, business development, and product development. Part of his role also focuses on implementing new tools, technologies, strategies, and processes to constantly optimize the development side of things to ensure a successful launch for all internal and consumer products.
Every buyer looks to fulfill two broad important aspects – the purpose (what a product does for you) and the user experience (how that product performs). Asking which aspect comes first is akin to the chicken and egg dilemma. So, as...
For as long as new technologies have been invented, someone somewhere has freaked out. Fire? The world will end! The wheel? The sky is surely falling! The printing press? The devil’s work and a sign of the end times! Computers? The machines are going...
It used to be that companies were concerned with how clean their stores were, how to make the most eye-catching and clever displays, and discovering the best ways to hook their customers and keep them coming back for more.
There are techniques that can be implemented to safeguard you against failure and set yourself in a direction for success. As an example, you can start off by initially spending time verifying your concept, translate your concept into an MVP through...
